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2009 Advertisement Rates and Data
Investigative Ophthalmology & Visual Science

General Information | Circulation | Rates | Mechanical Requirements

General Information

1. ISSUANCE:

1. Frequency: Monthly
2. Issue dates: First of month
3. Mailing date: 25th of preceding month

2. ESTABLISHED: 1962

3. ORGANIZATION AFFILIATION:

Published by the Association for Research in Vision and Ophthalmology (ARVO).

4. SUBSCRIPTION DATA:

1. 2009 Subscription Rates:

   	Individuals		Insitutions*		Students
   	US	Non-US	US	Non-US	US	Non-US
   Online Only	$515.00	$725.00	$750.00	$895.00	$340.00	$535.00
   Print + Online	$550.00	$775.00	$805.00	$985.00	$365.00	$585.00

   Rates include a handling fee. Single copies, if available, cost $35.00 each. Abstract Issues cost $50.00 each.
   *Institutional online access for single sites only. For multi-site access, or for more subscription information, contact Karen Colson at kcolson{at}arvo.org or +1.240.221.2920.
2. Number of issues sent after subscription expiration: Two

5. EDITORIAL:

Investigative Ophthalmology & Visual Science covers progress in vision research and communication of resulting applications to clinical ophthalmology. It contains original scientific articles concerning diagnosis, treatment, and management of diseases of the ocular complex.

6. SPECIAL ISSUES:

Bonus distribution at American Academy of Ophthalmology (AAO) and other related meetings.

7. REQUIREMENTS FOR ACCEPTANCE OF ADVERTISING:

All advertisements are subject to review and approval by the Publisher and Editorial Board.

8. POLICY ON PLACEMENT OF ADVERTISING:

Advertising precedes and follows Editorial content.

9. EDITORIAL - ADVERTISING RATIO: 90% - 10%

10. SERVICE TO ADVERTISERS:

Reprints: All requests for use of editorial material must be submitted to the publisher in writing with the author's written permission. For more information, contact the Editorial Office.

11. STAFF:

Editor-in-Chief: Paul L. Kaufman, MD
ARVO Director of Publishing & Communications: Karen Schools Colson
ARVO Assistant Director, Journals: Alice B. O'Donnell
ARVO Global Sales Manager: Mike Ryan
ARVO Advertising & Exhibits Sales Coordinator: Lisa Baker

Circulation

12. CIRCULATION: 7,800

13. CIRCULATION VERIFICATION: Sworn Statement

14. MARKET:

Members of the Association for Research in Vision and Ophthalmology, non-member physicians and researchers, institutions, and resident physicians.

Rates [PDF]

15. CLOSING DATE FOR SPACE:

1. Reservations: 28th of the second month preceding month of issue (i.e., November 28 for January issue)
2. Cancellations: Cancellations are not accepted after closing

16. AGENCY COMMISSION: 15%

17. RATES: (Effective January 2007, Vol. 48)

Page Size:	1x	3x	6x	12x	24x
Full Page:	$1,205	$1,155	$1,125	$1,060	$1,000
1/2 Page:	$810	$745	$685	$660	$615
1/4 Page:	$525	$500	$470	$410	$405

18. CLASSIFIED ADVERTISING:

Please contact Mike Ryan at mryan{at}arvo.org or +1.781.455.9838.

19. EARNED RATE:

Earned page rate is determined by the number of page insertions per year. Space purchased by parent company and subsidiaries is combined for accounting of earned rate.

20. COLOR RATES: (Page or Fraction)

Standard Color:	$550
Matched Color:	$640
3 Color:	$1,500
4 Color:	$1,500

21. BLEED: No Charge

22. INSERTS:

1. 2-page insert: 2 times earned b&w page rate
2. 4-page insert: 4 times earned b&w page rate

23. COVER AND PREFERRED POSITION RATES:

Premium over earned b&w page rate. Non-cancellable.

1. 2nd cover: 35%
2. 3rd cover: 25%
3. 4th cover: 50%
4. Page opposite Table of Contents: 20%
5. Page opposite Masthead: 15%

Mechanical Requirements

24. JOURNAL TRIM SIZE: 8-1/8" x 10-7/8"

25. PAGE SIZES:

Page Size:	Non-Bleed Size:	Bleed Size:
Full Page:	7" x 10"	8-5/8" x 11-1/8"
1/2 Page (Horizontal):	7" x 4-7/8"	8-5/8" x 5-9/16"
1/2 Page (Vertical):	3-3/8" x 10"	4-5/16" x 11-1/8"
1/4 Page:	3-3/8" x 4-7/8"	N/A
Full Page Spread:	15" x 10"	17-1/8" x 11-1/8"
Bleed Sizes include 1/8" trim from outside, bottom, top and gutter.

26. INSERT & BRC REQUIREMENTS:

1. Size: 8-3/8" x 11-1/8". This includes 1/8" trim from top, bottom, edges, and gutter. Multiple page inserts supplied folded. Inserts requiring back up must be supplied flat.
2. BRCs: Minimum size: 4" x 5". Must be 3/8" from perforation to binding edge. Allow 3/16" head trim and 1/8" gutter trim. Jogs to the top. Minimum card stock: .007. Reply part must meet USPS regulations.
3. Keep live matter at least 1/2" from trim.
4. Submit a sample of proposed insert to the ARVO Sales Deparment for approval.
5. Stockweight: Maximum for single leaf: 100 lb. textweight, or multiple leaf: 80 lb. textweight. Multiple leaf inserts over 4 pages must be delivered to the printer folded and sealed at the head (unless spot glued) for proper binding.
6. Quantity and closing date: Contact the sales{at}arvo.org.
7. Carton packing preferred - quantity, publication and issue must be marked on outside of carton.
8. A service charge will be rendered for special printer services or unusual inserts which cause bindery slowdowns or incur additional printer charges. All such requests must be submitted prior to printing for approval. Consult the sales{at}arvo.org for rates and more information.

27. PAPER STOCK:

1. Inside: 40 lb. DependoWeb Gloss
   
2. Covers: 100 lb. Sterling Ultra Gloss, Varnished Outside

28. TYPE OF BINDING: Perfect

29. REPRODUCTION REQUIREMENTS:

1. Halftone screen: 133-150
2. Printed: Offset, web
3. Preferred Materials: Electronic files conforming to SWOP standards are acceptable. Or, negatives, right reading, emulsion side down. All reproduction materials must have register marks, center marks, and trim marks clearly indicated. Each negative must be clearly marked for color. Color ads must be accompanied by two sets of progressive proofs with final proofs or Chromalin/Matchprint proofs.
   Color rotation: Black, Cyan, Magenta, Yellow.
   Maximum color density for 2/c - 160%, 4/c - 280%.

30. CLOSING DATES - MECHANICAL:

1. Preferred Materials: 30th of second month preceding month of issue (i.e., November 30 for January issue)
2. Copy Requiring Typesetting: 25th of second month preceding month of issue (November 25 for January issue)
3. Inserts: 10th of month preceding month of issue

31. DISPOSITION OF REPRODUCTION MATERIALS:

Material will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding unless requested in writing.

32. ADDRESSES:

1. Send contract and insertion orders and all ad copy and samples of inserts to:
   ARVO Sales
   Attention: Mike Ryan
   12300 Twinbrook Parkway, Suite 250
   Rockville, MD 20852-1606
   Tel: +1.781.455.9838; Fax: +1.240.221.0355
   E-mail: mryan{at}arvo.org
   or sales{at}arvo.org
2. Send all boxes of inserts to:
   Cadmus Communications
   Attention: Mike Boyle
   500 Cadmus Lane
   Easton, MD 21601
   Tel: +1.800.257.7792